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Entrepreneurship & Business Course
This audio course by Adjunct Professor Mark Juliano, parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation
This Podcast was created using www.talkshoe.com
Keywords : entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, ...>>More... 
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| # | Name | Date | Download | Description |
| 1. | Class 25 - Inventor verus Marketing person |  |
We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much. |
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| 2. | Class 25 - Company Ownership | |
Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company. |
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| 3. | Class 23 - Open Discussion - Call into TalkShoe | |
Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session. |
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| 4. | Class 22 - Advertising | |
We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc. |
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| 5. | Class 21 - Marketing Budgets | |
Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars. |
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| 6. | Class 20 - Vertical Marketing | |
Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign. |
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| 7. | Class 19 - Product Management | |
Product management and interview with Aaron Brauser. |
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| 8. | Class 18 - Classic Business & Marketing Strategies | |
Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc. |
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| 9. | Class 17a - Internet Advertising | |
A discussion of Internet Advertising with a focu on Affiliate Marketing Programs. |
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| 10. | Class 16 - Operations and Management | |
Discussion of key responsibilities of an entrepreneur and other essential management topics. |
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| 11. | Class 15 - Organizations & People | |
A discussion of organizational structures, compensaton, hiring, firing and other HR topics |
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| 12. | Class 14 - Liquidity & Exit Strategies | |
Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO |
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| 13. | Class 13 - Finance & Funding Revisitied | |
This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock. |
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| 14. | Class 12 - Pricing Products & Services | |
The methods used to price products & services to consumers and businesses. |
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| 15. | Class 11b - Strategic Selling | |
How to sell to businesses and organizations using Strategic Selling methods |
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| 16. | Class 11a - Sales Introduction | |
Sales basics, distribution channels, direct selling, etc. |
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| 17. | Class 10b - Marketing Continued | |
More marketing including public relations, trade shows, events, seminar selling, etc. |
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| 18. | Class 10a - Marketing part 1 | |
Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing |
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| 19. | Class 9b - FORE Systems (A) Case Analysis & Answers | |
Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out. |
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| 20. | Class 9a - FORE Systems (A) Case Description | |
The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development |
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| 21. | Class 8c - Competitive Positioning Case Study | |
A class using a real world example case study to illustrate competitive strategy and positioning |
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| 22. | Class 8b - Competitive Strategy | |
Developing the company's business and competitive strategy. A discussion of different types of strategies. |
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| 23. | Class 8a - Business Analysis & Strategy | |
Discussion of analysis needed for good business, competitive and marketing strategy. |
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| 24. | Class 7 - Identifying the Target Market | |
Figuring out the target market for products and services. Includes segmentation and sizing your market. |
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| 25. | Class 6 - Finance and Forecasting | |
Basics of finance and forecasting. Revenue projections, costs, etc. |
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| 26. | Class 5 - Funding the Company | |
Discussion of how, how much, and where to raise money. Also compares different sources of funding. |
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| 27. | Class 4b - Forms of Incorporation | |
The basics about, and comparisons among different forms of incorporation. |
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| 28. | Class 4a - Building a Team | |
A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do. |
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| 29. | Class 3 - The Business Plan | |
The basics of writing a business plan including content, audience, protecting the plan, etc. |
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| 30. | Class 2b - Starting the Venture | |
The basics and things you'll need to start your company |
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| 31. | Class 2a - Ideas for Companies, Products & Services | |
How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them. |
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| 32. | Class 1 - Intro to Entrepreneurship | |
First lecture. Discusses what makes a good entrepreneur, and why become one. |
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| 33. | Introduction - Please Listen to First | |
Introductory audio podcast that describes the course and other important information |
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